Enhance website performance -
Page speed also plays a pivotal role in Search Engine Optimization SEO. Google takes a wide variety of factors into consideration when deciding how to rank web pages.
However, speed is an important ranking signal for both desktop and mobile searches. Another reason page speed matters is because it can influence consumers' perception of your brand. If your web pages take too long to load or anything goes wrong during the process, it can make you look unprofessional, and your website unreliable.
If you want to run a highly-effective website, therefore, it's necessary to focus on optimizing page speed. The first step in doing that is figuring out how your pages are currently performing.
Before making any changes to your site, you'll need to gauge your web pages' performance. There are various tools you can use to test and measure page speed. Two popular solutions are Pingdom Website Speed Test and GTmetrix , which are both beginner-friendly options.
However, we recommend starting with Google PageSpeed Insights. This is an easy-to-use tool that enables you to measure and test the speed of your web pages on both desktop and mobile devices.
Plus, as a Google-supported tool, it can help you make sure you're hitting the performance benchmarks required for high search result placements. To use PageSpeed Insights, simply enter the URL of the web page you want to test into the text field, and select the Analyze button:.
PageSpeed Insights will then analyze the content on your page, and score it on a scale of 0 to Below your score, you'll find a list of suggestions on ways you can improve page loading speed:.
It's worth noting that you'll get a separate score and list of suggestions for both the desktop and mobile versions of your site. This information gives you a solid starting point for gauging how fast your web pages are, and offers tangible actions you can take to improve page loading speeds.
Now that you understand the importance of page speed and how to test your site's performance, it's time to work on improving this key metric.
The hosting provider you use plays a major role in your website's management and performance. That includes its page speeds. One of the worst mistakes you can make is settling for mediocre hosting in order to get a lower monthly rate. Cheap hosting often translates to poor performance. It can mean sharing resources between multiple websites on an overloaded server, which can end up straining your page loading times.
On the other hand, there are a handful of performance-focused hosting solutions you can use such as SiteGround and Kinsta that provide a powerful platform designed for speed. Usually, these providers don't offer shared hosting, which means you'll never have to worry about other websites draining your pool of potential resources.
Images help enhance the appearance of your web pages and increase the quality of your content. However, large images can also delay loading times.
Therefore, one of the easiest ways to increase page loading speeds is to compress and optimize your images. This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression.
There are a variety of image optimization plugins you can use for this purpose, such as WP Smush. After you install and activate this plugin, it will automatically resize and compress your images without affecting their quality. It includes features for lossless compression, lazy loading, and even optimizing images in bulk.
Another very effective plugin for WordPress websites is the SiteGround Optimizer plugin. Additionally, the plugin provides an option for using the WebP image format, lazy loading, and other image optimization features that can significantly decrease your media size and improve your loading speed.
The plugin is completely free and easy to use. If you're not using WordPress as your CMS , you might want to try with tinypng. Too many redirects on your website can really hurt loading times.
Every time a page redirects somewhere else , it prolongs the HTTP request and response process. Of course, in some cases redirects may be necessary, such as when you're moving to a new domain. However, eliminating unnecessary redirects on your site can result in significantly lower page loading times.
There are a few different ways to reduce redirects in WordPress. One is to avoid creating unnecessary ones when building internal links and menus. Another is making sure your Top-Level Domain TLD resolves with a maximum of one redirection. If you need help identifying redirects that are incorrectly set up on your site, you can use the Patrick Sexton Redirect mapper tool :.
This will uncover any duplicate redirects. You can also use a tool such as Screaming Frog to identify all the redirects on your site and where they lead to. This should make it easier to identify redirects that aren't serving a purpose.
It can improve your search rankings and SEO, increase website engagement, and drive more conversions — and revenue.
After all, what do all of these different terms and scores mean? How are you supposed to know what to do or where to start?
This guide is focused on what to do with the results of your PageSpeed Insights report and how to strategically work through specific solutions to improve each of your scores, no matter what issues need to be addressed!
It captures vital data about how users experience and engage with your site by analyzing things like site speed, load time, and user experience. What makes PageSpeed Insights particularly important for webmasters and marketers is that site performance is intricately linked to user experience UX , SEO, traffic, conversions, and all of the other KPIs that matter most to the business.
A better-performing site will have faster load times, run more smoothly, and have little to no downtime. In particular, poor performance can hurt your SEO. If your scores are low, it means the website is slow — which also slows down your growth in the SERPs Search Engine Results Page!
There are three central factors included in the search algorithm that Google refers to as Core Web Vitals :. Core Web Vitals CWV was developed by Google and represents a trio of user experience metrics designed to help create a faster, more accessible, and higher quality web browsing experience.
The three Core Web Vitals metrics include Largest Contentful Paint LCP , First Input Delay FID , and Cumulative Layout Shift CLS. All of these factors measure how quickly your website loads and the speed and quality of the user experience, which can also impact accessibility.
Lab data is useful for debugging issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks.
Field data is useful for capturing true, real-world user experience — but has a more limited set of metrics. Then PageSpeed Insights combines these two tests and scores your website based on how real users might experience it. Next, we have to figure out how to translate all the scores, numbers, and suggestions into an actionable plan for improvement.
Subscribe to our blog and receive great content just like this delivered straight to your inbox. It also means the strategies for speeding up FCP are unique from just making the whole page load faster.
JavaScript is a programming language that enables you to create things within a web page or on a web server. When you view a web page, the JavaScript code will execute automatically. Be careful before you start hacking and slashing things from your pages.
This tells the browser to wait to load them rather than loading them in the order they appear on the page. This is pretty simple — You can add a bit of extra code to your website that will instruct the browser to either defer or load async or both :.
Nerd Note: Async and defer are not technically the same thing. But, for most of us, the difference is mostly semantics. Nevertheless, feel free to go down the rabbit hole and find out more about the subtle nuances.
If you want an easier way to handle this step, consider using the JetPack Boost plugin for WordPress. JetPack is a free plugin suite that gives you all kinds of tools to optimize the speed and performance of your website.
Notably, you can choose to defer loading non-essential JavaScript with a simple click. The plugin will render your site in the background and show your score, plus options for improvement.
To defer non-essential JS, simply click the toggle to enable it. Alternatively, if you have a lot of separate styles for different devices and browsers, you may want to split your stylesheet into multiple files and use a media query import to only load the appropriate styles.
But if your header has a lot of images or you have a video at the top of the page, then it may be worth investigating how to optimize these assets to improve initial load speed. See below for more details on how to approach optimizing. Same as above. CDNs can help load your whole page faster, which gives a small boost to FCP.
See below for more details on using a CDN. If you only paid attention to First Contentful Paint, you may think that all you need to do to crush your PageSpeed Insights score is defer and load all of your resources later to make that top portion of your website load quickly.
Learn more about Google Public DNS. Offload popular open-source libraries Speed up your site by using Google's infrastructure to serve the most popular, open-source JavaScript libraries. Learn more about the hosted libraries. Performance Best Practices Dive into performance web practices to learn about latest performance web optimizations for your web-site.
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