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10 Ways to Make Websites FASTER Partners Careers. Sstrategies Studies. Poorly optimized website performance is overwhelmed Balanced diet plans a number of issues including slow strategis times, being Wbesite friendly, user incompatibilities, and so on. These issues show that your website is not just losing conversion on the website, but in the future, this loss is magnified to worsen site results. The final impact — lots of potentials leads down the drain because of a few seconds difference.Website speed optimization strategies -
When it comes to page loading speed, every second counts. In fact, Google research shows that when loading times increase from one to three seconds, the probability of a bounce the visitor leaving right away increases by 32 percent. Image Source. In other words, if your pages don't load within a few seconds, it significantly increases the chance that visitors will leave your site.
Additionally, if your web pages are sluggish, that can hurt your ability to drive engagement and conversions. Page speed also plays a pivotal role in Search Engine Optimization SEO.
Google takes a wide variety of factors into consideration when deciding how to rank web pages. However, speed is an important ranking signal for both desktop and mobile searches. Another reason page speed matters is because it can influence consumers' perception of your brand.
If your web pages take too long to load or anything goes wrong during the process, it can make you look unprofessional, and your website unreliable. If you want to run a highly-effective website, therefore, it's necessary to focus on optimizing page speed. The first step in doing that is figuring out how your pages are currently performing.
Before making any changes to your site, you'll need to gauge your web pages' performance. There are various tools you can use to test and measure page speed. Two popular solutions are Pingdom Website Speed Test and GTmetrix , which are both beginner-friendly options.
However, we recommend starting with Google PageSpeed Insights. This is an easy-to-use tool that enables you to measure and test the speed of your web pages on both desktop and mobile devices.
Plus, as a Google-supported tool, it can help you make sure you're hitting the performance benchmarks required for high search result placements.
To use PageSpeed Insights, simply enter the URL of the web page you want to test into the text field, and select the Analyze button:. PageSpeed Insights will then analyze the content on your page, and score it on a scale of 0 to Below your score, you'll find a list of suggestions on ways you can improve page loading speed:.
It's worth noting that you'll get a separate score and list of suggestions for both the desktop and mobile versions of your site. This information gives you a solid starting point for gauging how fast your web pages are, and offers tangible actions you can take to improve page loading speeds.
Now that you understand the importance of page speed and how to test your site's performance, it's time to work on improving this key metric.
The hosting provider you use plays a major role in your website's management and performance. That includes its page speeds. One of the worst mistakes you can make is settling for mediocre hosting in order to get a lower monthly rate.
Cheap hosting often translates to poor performance. It can mean sharing resources between multiple websites on an overloaded server, which can end up straining your page loading times.
On the other hand, there are a handful of performance-focused hosting solutions you can use such as SiteGround and Kinsta that provide a powerful platform designed for speed. Usually, these providers don't offer shared hosting, which means you'll never have to worry about other websites draining your pool of potential resources.
Images help enhance the appearance of your web pages and increase the quality of your content. However, large images can also delay loading times.
Therefore, one of the easiest ways to increase page loading speeds is to compress and optimize your images. This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression.
There are a variety of image optimization plugins you can use for this purpose, such as WP Smush. After you install and activate this plugin, it will automatically resize and compress your images without affecting their quality. It includes features for lossless compression, lazy loading, and even optimizing images in bulk.
Another very effective plugin for WordPress websites is the SiteGround Optimizer plugin. Additionally, the plugin provides an option for using the WebP image format, lazy loading, and other image optimization features that can significantly decrease your media size and improve your loading speed.
The plugin is completely free and easy to use. If you're not using WordPress as your CMS , you might want to try with tinypng. Too many redirects on your website can really hurt loading times.
Every time a page redirects somewhere else , it prolongs the HTTP request and response process. Of course, in some cases redirects may be necessary, such as when you're moving to a new domain.
However, eliminating unnecessary redirects on your site can result in significantly lower page loading times. There are a few different ways to reduce redirects in WordPress.
One is to avoid creating unnecessary ones when building internal links and menus. Another is making sure your Top-Level Domain TLD resolves with a maximum of one redirection. If you need help identifying redirects that are incorrectly set up on your site, you can use the Patrick Sexton Redirect mapper tool :.
This will uncover any duplicate redirects. You can also use a tool such as Screaming Frog to identify all the redirects on your site and where they lead to. This should make it easier to identify redirects that aren't serving a purpose. Then you can delete the ones you don't need via your site's.
htaccess file. Caching is one of the most effective ways to speed up your web pages. Caching stores copies of your site's files, minimizing the work needed for the server to generate and serve a web page to a visitor's browser.
Caching your web pages can help with lowering Time to First Byte TTFB , by requiring the server to use fewer resources to load a page. There are various ways to cache your web pages.
You can do this at the server level, meaning that your host handles it for you. Another option is to use a caching plugin such as W3 Total Cache , which is a free WordPress plugin that makes caching your web pages quick and easy.
You can also take advantage of WP Rocket , a powerful caching plugin that will boost your loading time and optimize your PageSpeed Insights score and Core Web Vitals in just a few clicks. Another useful solution for your WordPress website is the free SiteGround Optimizer plugin that offers powerful caching technologies, such as dynamic caching, object caching, file-based caching, and other caching settings.
Browser caching is another form of caching you can leverage to improve page loading speeds. This technique enables the browser to store a variety of information, including stylesheets, images, and JavaScript files, so it doesn't have to reload the entire page every time a user visits it.
Similar to W3 Total Cache, WP Rocket is a powerful caching plugin you can use on your WordPress site. It employs page caching and cache pre-loading to optimize the speed of your pages, and create lightning-fast loading times. WP Rocket is a premium plugin, with a variety of pricing plans to choose from.
Browser caching is also offered by the free SiteGround Optimizer plugin and it's easy to use for both non-technical and experienced site owners alike. Your site is made up of CSS and JavaScript files. These scripts can load either synchronously or asynchronously. Synchronously means that the files load one at a time, in the order in which they appear on your web page.
What this means is that the server closest to your visitor will be serving the files. So the load time for e. Generally, when serving static files from your own servers, the load time increases when users are physically far from the server. You can use Sematext Experience to monitor the performance of files hosted on CDNs so you can actually measure if outsourcing this part of your infrastructure makes sense.
When we first started using a CDN for serving assets for Sematext Cloud we actually used Sematext Experience that showed that we were indeed serving things faster to our users. Fig 1. Experience chart showing the avg. load time for the top five slowest domains.
Mobile devices are eating the world. Or so I am told. You should check what your users are using a RUM solution such as Sematext Experience or even with your website analytics tool of choice e. Google Analytics just in case. Usually, developers write and test websites on their own desktop devices, and only later they optimize the website for mobile devices.
This can often be a painful process, depending on the choices made while writing the website. Fig 2. Experience chart showing the difference between Mobile and Desktop load time performance. But what if, while testing the website we used mobile devices or emulators?
That way we would write for mobile first. The experience would be by default optimized for mobile devices. Then adjusting the website for desktop devices would be a more straightforward process.
We can progressively enhance the experience for devices with more power and screen real-estate. Just remember to also throttle the network and CPU to better simulate the experience of mobile users. Time to first byte , or TTFB, is the time it takes for the browser to receive the first byte of data from the server.
This is therefore a server-side concern but it plays an important role in the overall performance of your website, so you should take some time to improve it. The main factor under your control when it comes to TTFB is server processing time.
Therefore you can try some of the tips recommended by Google to improve TTFB :. A TTFB below ms is considered great. The ms to ms range is considered normal and okay. A TTFB consistently higher than ms will need to be investigated. And Sematext Experience can help you with that along with monitoring other Web Vitals metrics as well.
This ties into the previous point about minimizing time to first byte. You should look into upgrading the hosting service plan or if you are using WordPress, consider using a managed service that is well known for stable and high-performance hosting.
You should enable gzip compression on your HTTP servers. Gzip compression minimizes the size of HTTP responses for certain file types. It is usually used for textual responses only. This should reduce the load times and save on bandwidth.
I already mentioned that you should try to load both JS and CSS in a single request for each. This is accomplished by minifying and combining separate JS and CSS files into single bundles.
Browsers have a limit on parallel network requests so if your website needs 3 requests in total to load, it will be most likely faster than if it had to load 30 different resources. Developers can use tools like webpack to have the convenience of using multiple files while developing the website and to have the performance benefit of a single bundle when deploying to production.
But in general, combining files means exactly that, all files are copied as-is into a single file. Minification is the process of optimizing the size of JavaScript and CSS files by removing or shortening symbols in the source code. The output is functionally equivalent, but not entirely human-readable.
What most optimized websites end up doing is first minifying JavaScript and CSS files and then combining them into single bundles. That is called synchronous loading. It will continue parsing the page while the script is loaded. There are different prefetching and preloading techniques that you can use to give hints to the browser about which resources will be required to render the page before the browser actually needs those resources.
DNS prefetching. You can tell the browser that certain domain names will need to be resolved to an IP address before the browser actually sees resources from that domain name. This can seem like a small optimization, but it can make a difference when you have exhausted other techniques.
TCP preconnect. Much like the DNS prefetch method, preconnect will resolve the DNS but it will also make the TCP handshake, and optionally the TLS handshake. This should be reserved for when you really know that the next step a user will take is to go to a certain page.
You can instruct the browser to prerender the complete page, along with downloading all the required assets by specifying the URL like this:.
Plugins are reusable pieces of functionality, usually used in content management systems like WordPress or other pre-built website platforms. Plugins give website owners additional functionality such as analytics or the ability to leave comments on blog posts.
But plugins come at a cost. Each plugin will almost certainly load additional CSS and JavaScript files. Some plugins will increase the TTFB time as well because they require additional processing on the server for each page request.
So I would recommend going through your plugins list and making sure that you really need each plugin. You should delete any plugins that are not critical for your website. Caching is the process of saving a version of your files in a temporary storage location — a cache — that can be accessed faster.
There are lots of advantages to enabling browser caching as it can reduce bandwidth consumption, increase load times , reduce latency , and the workload of the server. The main downside is that basically there will always be at least two versions of your website at any given time. This can cause issues if you are running a real-time service that relies on accurate data but even this can be addressed to some degree forcing subsection of the cache to clear when new data is imported.
The first step to improving the performance of your website is to measure it. Measuring the performance requires specific tools, and ongoing monitoring is a must if you want to be alerted if your changes are improving the performance or if performance is degraded over time. There are two approaches to website monitoring: synthetic monitoring and real user monitoring.
synthetic monitoring where we compare the two types of monitoring. In either case, we suggest using cloud-based website monitoring tools so you can focus on growing your business instead of building or managing your own tools.
Sematext Cloud offers solutions for both synthetic monitoring and real user monitoring. Try it free for 14 days! Looking for more tips on how to speed up your WordPress website?
Check out this short video below for more details:. Improving website performance can be challenging, especially with the vast differences in devices, connectivity, browsers, and operating systems, but it will have a significant positive impact on your business if your business relies on your website as one of the main channels for reaching your customers.
Spend some time looking into the monitoring tool results, make changes on the website, and then compare the performance before and after the changes.
Sematext ensures end-to-end visibility into all the components of your application to help you maintain the performance and availability of your website. Give it a try!
Website speed optimization strategies new opportunities for your WWebsite business, ask optimizatkon the Website speed optimization strategies of certain technology, and of course - help others by sharing strategie experience. Almost 50 guest articles published from such contributors as Amadeus, DataQuest, MobileMonkey, and CloudFactory. By clicking contact us you confirm, that you understand and agree to the Privacy Policy. Email: solutions altexsoft. The website speed makes the first impression about your business.
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