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Speed optimization techniques

Speed optimization techniques

You need to use techniques on both Techniqurs and Holistic allergy treatment server-side optumization your web application. For example, when looking at the list below, you would prioritize reducing Speed optimization techniques work — the time spent parsing, compiling and executing JS — over avoiding large layout shifts. WordPress CMS stores posts, comments, pages, and other forms of textual and encrypted data that takes a lot of storage. CMS is packed with complex plugins that increase the database size and load time of the web page.

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How to Speed Up Your Wordpress Website (in just 5 steps) Discover new opportunities iptimization your travel business, Hydration tips for reducing muscle soreness Flaxseeds in weight loss diets the integration of certain technology, and of Speex - help others by optimizatikn your Hydration tips for reducing muscle soreness. Almost 50 guest articles optimlzation from such contributors as Amadeus, DataQuest, MobileMonkey, and CloudFactory. By clicking contact us you confirm, that you understand and agree to the Privacy Policy. Email: solutions altexsoft. The website speed makes the first impression about your business. Low website speed is one of the most frustrating things that will turn people off about your resource.

Speed optimization techniques -

Next, you should start fixing the issues based on your findings. Once you have fixed the issues, you should validate these improvements through the Google Search Console. Return to Google Search Console and re-run the tests to ensure the issues are properly addressed.

If not, then follow the steps again to improve your website speed. Website speed optimization is an important part of any website's overall performance. Following the best practices can help you improve your website's speed and user experience. However, with the tools like GSC, you can't get a comprehensive view of your website performance.

This is where Quattr's capabilities shine. Quattr underscores the most significant opportunities to enhance your website speed by providing a comprehensive and prioritized audit list. It provides you with a unique perspective on your search competitors' website speeds, allowing you to gauge your performance against theirs effectively and make necessary improvements.

Quattr's precise and actionable recommendations guide you from where you are to where you should be—without squandering crucial resources.

Regular website speed tests are essential for ensuring optimal performance and user experience. Conduct a website speed test at least once a month or after significant content updates or design changes. If your site experiences heavy, fluctuating traffic, consider weekly tests to ensure a smooth user experience.

Yes, enhancing page speed directly results in faster website loading. They all contribute to faster data delivery, decreased bounce rates, and improved user experience.

Both website speed and quality content are important for SEO. Quality content is important, as it can attract visitors to your website and encourage them to stay. However, if your website is slow, visitors may leave before they even have a chance to read your content.

To achieve faster loading times, you must focus on various aspects. Optimizing these areas enhances user experience, reduces bounce rates, and boosts SEO rankings. James Gibbons is the Senior Customer Success Manager at Quattr.

He has 10 years of experience in SEO and has worked with multiple agencies, brands, and B2B companies. He has helped clients scale organic and paid search presence to find hidden growth opportunities.

James writes about all aspects of SEO: on-page, off-page, and technical SEO. Quattr is an innovative and fast-growing venture-backed company based in Palo Alto, California USA.

Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth.

Growth-driven brands trust Quattr and are seeing sustained traffic growth. Test drives are a live demo with an analysis of some of your top pages. Generate comprehensive outlines for all types of pages quickly and share briefs with copywriters to scale content production.

Create SEO-friendly H1 headings in minutes and drive traffic to your website. Discover hundreds of relevant keywords in seconds with our free AI keyword research tool. Our AI SEO platform will analyze your website and provide you with insights on the top opportunities for your site across content, experience, and discoverability metrics that are actionable and personalized to your brand.

No credit card needed. Share your details below to start a 2-week free trial. Access all Content AI functions for up to 10 AI-scored URLs. Let our AI handle the hard work! AI SEO Suite Content AI Pricing Resources.

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It's a critical factor for success in today's online world. Table of Contents. What is Website Speed Optimization? Importance of Faster Loading Website ii. How to Measure Website Speed.

Website Speed Optimization Tools. Targeted approach, focusing on optimizing loading speed for specific pages. Area of Focus Focuses on improving server response time, reducing HTTP requests, leveraging browser caching, and using content distribution networks CDNs , etc.

Focuses on optimization techniques such as minimizing HTTP requests for different page parts, like scripts, images, and CSS, optimizing images, and enabling compression.

Goals Consistent user experience across the website, reducing bounce rates and enhancing conversions on a broad scale. Swift loading for key landing pages, ensuring seamless access to critical content for better engagement.

Benefits Improves user experience, user engagement, conversions, and search engine ranking. Complexity Relatively complex due to the wide-ranging factors addressed and the coordination required across the entire website.

Comparatively streamlined, concentrating efforts on smaller elements and optimizations for individual pages. Strategy Involves continuous monitoring, adjustments, and adaptation to changes in technology, user behavior, and evolving content. Often geared towards specific campaigns, promotions, or targeted content, focusing on immediate goals and optimizing for short-term objectives.

Optimize Website Loading Speed with Advanced Insights Using Quattr! Test Drive Quattr. Website Speed Optimization FAQs. How often should you conduct a website speed test?

Does improving page speed lead to faster website loading? Which is more important for SEO: website speed or quality content? Use Hotjar Recordings to become a fly on the wall and see firsthand how your users interact with your website.

You can take these insights and analyze them to discover what user intent is when someone visits your page. Break up long chunks of text to make content more readable using tables, bullet points, and images. Include plenty of headings and subheadings to create scannable content.

Remember: even if you nail your keyword strategy and your content is easy to read, nothing replaces quality content. Users can spot keyword-stuffed, low-value content that is purely produced for SEO purposes—and it pushes them away.

By establishing content authority, you position your website as a leader in your industry. One of the best ways to establish content authority is with pillar pages and topic clusters. A pillar page is a piece of website content that explores a specific topic closely related to your product or service in depth.

Topic cluster pages link to each other and back to the pillar page, and they tend to focus on a more detailed, usually long-tail keyword search phrases with longer word counts directly related to your pillar page. Topic cluster pages for the running shoes website could include 'best cushioned running shoes', 'best daily trainer running shoes', 'best beginner running shoes', 'best running shoes for long distances', and so on.

Your website can and should have multiple pillar pages and topic clusters. You can even repurpose old content to create this topical organization. While improving technical SEO may seem like less of a user-focused task, three web vitals play a crucial role in the user experience: loading speed, responsiveness, and visual stability.

These web vitals can be improved by optimizing images, using a browser cache, and removing large page elements. Improve site structure : the format of your URLs should be consistent for you to properly map your web pages. Create an XML sitemap to make it easier for search engines to index your website.

Optimize crawling and indexing : be sure to submit your website to search engines so that bots can crawl it more quickly and accurately. Find and fix broken links and duplicate content : prevent search engines from indexing pages that have broken links and duplicate material, which can actually hurt your SERP rankings.

Having a solid backlink strategy is one of the most important things you can do for your off-page SEO. Backlinks, which are links on other websites that refer visitors to a page on your site, are important for growth as they help your users find you on SERPs. Aside from their SEO benefits, backlinks also help you build relationships with other key players in your niche and establish yourself as an industry authority, which helps to cultivate user trust in your brand and product.

Watch out: not all backlinks are created equal—and low-quality backlinks can actually hurt your SERP rankings. Conversion Rate Optimization CRO is all about understanding what inspires your users, as well as what stops them from taking action.

Is your value proposition clearly stated on your site? Are your CTAs enticing and obvious? These are all elements that you can analyze with Hotjar Observe tools like Heatmaps , helping you understand what users do on your website—where they click, how far they scroll, and what they look at or ignore.

Aside from watching your users, you should also be listening to them! Getting user feedback is a key element of knowing the strong and weak points of your website. With Hotjar Surveys and Feedback tools, you get real-time opinions from users while they are still on your website.

UX research should be an ongoing process, so even when you think your website is optimized, keep digging deeper to see where you can improve. As more users switch to mobile devices as their primary browsing and shopping mediums, speedy mobile sites are essential.

A website builder can be a great option for quickly building and customizing a site. But it can lack the infrastructure and features to help websites with complex issues like slow load times. If you don't have the time, resources, or experience to employ all the optimization strategies in this guide, consider migrating to a CMS.

The right content management system can significantly improve website performance by streamlining content retrieval and offering robust options to modify site operations. Some even come with a built-in CDN. JavaScript and CSS files are among the largest files on a website.

They also count as individual HTTP requests. So five JS files and five CSS files would require a total of 10 HTTP request. Another way you can reduce the size of your JavaScript and CSS files is minifying them.

This technique involves removing any unnecessary code like:. This will reduce file sizes and therefore load times. You can do this manually or use a minification tool. The longer it takes your domain name server DNS to respond, the longer your time to first byte TTFB and the slower your site loads.

Free online tools can determine where your DNS provider ranks compared to other offerings, which in turn helps pinpoint specific performance issues. Worth noting? In some cases, your hosting provider will also supply DNS services, while in others these two functions are separate.

The good news is many CMS platforms provide built-in features or plugins to enable asynchronous loading for CSS and JavaScript elements, which allows them to load simultaneously.

To maximize page loading speed, use the fewest number of fonts possible, and focus on fonts that are optimized for speed.

For example, in a study of the top 10 Google Fonts by KeyCDN , Open Sans had the lowest load time at 0. Last but not least: identify performance-sapping plugins also called add-ons or extensions. Here, the speed rule is simple: Only keep the plugins you need and always deploy the latest, fastest versions.

This is particularly important if you run a WordPress website. For more advanced methods to optimize your WordPress website speed using Google PageSpeed Insights specifically, check out this video by Jack Cao:.

To speed up load times for return visitors, you can add expires headers to the. htaccess file of your site. This type of HTTP header indicates how long until cached copies of site resources expire so the browser knows whether to serve site resources from the cache or request them from the server.

Expires headers are important for two reasons. They let your browser serve up-to-date resources from the cache, which reduces server load and load time — and they prohibit your browser from serving outdated resources to visitors, which could have hurt the user experience.

If your site is on WordPress, check out our guide 2 Ways to Add Expires Headers in WordPress to complete this step. The faster your website loads, displays content, and responds to user input, the lower your bounce rates and the higher your conversions.

Editor's note: This post was originally published in November and has been updated for comprehensiveness. Speed Up Your Website with HubSpot's Built-In CDN.

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Also make sure to take Quinoa and kale salad of responsive images using HTML srcset and sizes attributes to serve different scaled images optimizatio on the size of the display. When your browser fetches data from a server it does so using HTTP Hypertext Transfer Protocol.

In general the more HTTP requests your web page makes the slower it will load. The number of requests a particular website must make varies greatly from site to site.

Running a site speed test will tell you how many requests were needed in order to generate a particular page. Here is an example of a common additional HTTP that can be removed. We have seen a lot of people enable remarketing and advertising in Google Analytics, and yet they don't actually use this function.

Typically users have a tendency to click enable on everything. If you are not using these features you can disable this by turning off "Remarketing" and "Advertising Reporting Features" under "Data Collection" in your Google Analytics settings.

After disabling this you will no longer have that 2nd HTTP request and your main script will no longer have a redirect. This is just one example of an HTTP request cleanup.

Another example of an HTTP request cleanup is if your running WordPress, by default, it includes an additional JavaScript file wp-emoji-release. Emojis are great and all, but are they really needed?

It is worth the extra weight and time from the additional JavaScript file? Probably not. You can disable Emojis in WordPress by adding the following code to your your functions. php file. Or you can also use the free Disable Emojis plugin.

Don't let things generate requests if they aren't being used! Also don't just optimize your homepage, the rest of your site deserves attention too. Minification of resources means removing unnecessary characters from your HTML, JavaScript, and CSS that are not required to load, such as:.

This speeds up your load times as it reduces the amount of code that has to be requested from the server. If you are using WordPress you can also minify your CSS and JavaScript with the Cache Enabler plugin. When it comes to analyzing the speed of your web pages you always need to take into consideration what might be blocking the DOMcausing delays in your page load times.

These are also referred to as render blocking resourcessuch as HTML, CSS this can include web fontsand JavaScript.

Here are a few recommendations on how to prevent your CSS and JavaScript from blocking the DOM by optimizing your critical rendering path. When it comes to JavaScript there are some best practices to always keep in mind. Async allows the script to be downloaded in the background without blocking.

Then, the moment it finishes downloading, rendering is blocked and that script executes. Render resumes when the script has executed. Your other option is to defer JavaScript. This directive does the same thing as async, except it guarantees that scripts execute in the order they were specified on the page.

Patrick Sexton has a good example of how to defer loading of JavaScript properly. If you are not familiar with a content delivery network CDN we highly recommend you read our complete CDN guide.

Besides speeding up the delivery of your assets around the globe a CDN also can dramatically decrease your latency. We ran a test to show you the difference in latency times with and without a CDN implemented. This is simply from a connectivity perspective. We used KeyCDN's ping test tool which conveniently allows us to simultaneously test from multiple locations.

And here are the results between the two. See the full details of our website latency test. You can implement a CDN on almost any platform that exists as KeyCDN has over 25 different integrations.

Here is a quick list of our integration guides. Time to first byte TTFB is the measurement of the responsiveness of a web server. Basically it is the time it takes your browser to start receiving information after it has requested it from the server.

A website's TTFB is calculated as:. By using a CDN, a fast web host, and a reliable DNS provider you can dramatically reduce your overall TTFB. Read more about time to first byte and time to last byte.

Redirects are performance killers. Avoid them whenever possible. A redirect will generate additional round trip times RTT and therefore quickly doubles the time that is required to load the initial HTML document before the browser even starts to load other assets.

Leveraging the browser cache is crucial for assets that are rarely changing. It is recommended to have a max-age of 7 days in such cases. There are different types of HTTP headers such as:. Learn more about different control mechanisms in our A Guide to HTTP Cache Headers article.

One of the most important HTTP cache headers is probably Cache-Control which is a header comprised of a set of directives that allow you define when and how a response should be cached and for how long.

HTTP caching occurs when a browser stores copies of resources for faster access. This can be used with your HTTPS implementation. See our full guide on how to use the Cache-Control header directives.

If you are using KeyCDN you can add or modify the Expires and Cache-Control response header fields that are sent to the client. The Expires setting is available within the KeyCDN dashboard by going to the Zone settings.

This setting overwrites the value received from the origin in case of a Pull Zone. The expire value only impacts browser cache and not the KeyCDN cache. There are different forms of server side caching when it comes to website performance optimization.

This is usually done on higher traffic sites. Varnish cache is one example which can be very powerful when combined with a caching plugin, and a CDN. You can also utilize caching plugins which usually exist for each CMS platform.

Domain name prefetching is a good solution to already resolve domain names before a user actually follows a link. Here an example how to implement it in the HEAD section of your HTML:.

The double slashes indicate that the URL begins with a host name this is specified in the RFC Preconnect allows the browser to set up early connections before an HTTP request is actually sent to the server.

: Speed optimization techniques

19 Website Speed Optimization Strategies for [New Data]

Adding more and more plugins and themes to your site, which you are not using, can slow down the speed of the website. Remove all those plugins and themes, which are not in use anymore.

Besides that, you also need to remove all the spam comments from your site dashboard and helps it load faster. Too many popups on the page can reduce its load speed. Reducing the popups and ad banners on your web pages, is a useful way to improve the speed of the site. Many times some pages on the website become redundant but are still getting traffic.

Redirects are used to transfer this traffic to more relevant pages. Although this is an important SEO practice, too many redirects reduce are a hindrance to website speed optimization and reduce the speed of the website. Basically, when a redirect is processed, time gets wasted in moving the user from one page to another.

Redirects affect mobile users a lot more than desktop users and must be used selectively on any website. If your website is getting a high amount of traffic, the server response time will automatically go down.

You need to check database queries, routing and memory and ensure that everything is in order. This will help in improving the server response time. Hence, these were some of the outstanding website speed optimization techniques for you. Looking to develop scalable websites with faster load speed times?

Choose ValueCoders for expert agile teams for all kinds of web development projects. Build for Tomorrow. Book A Free Consultation. Blog Technology and Apps Website Speed Optimization Techniques Infographic. Join us to get latest updates. Website Speed Optimization Techniques Infographic.

Table of Contents Table of Contents Toggle Table of Content Toggle Content Delivery Network Combine Images To CSS Gzip Compression Expires Headers Minify JavaScript and CSS Optimize Images Enable HTTP Keep-Alive Headers Website speed optimization techniques for Page Caching Optimize Plugins and Themes Remove Pop Up Ads Minimize Redirects Server Response Time Optimization.

Subscribe to our blog Join us to get latest updates. Struggling with Tech Complexity? Website speed is a part of the google search algorithm User experience is one of the key goals of a website and speed optimization is one of its most important aspects Slow loading pages suffer from low user engagement have lower chances of getting ranked on search engines.

Content Delivery Network A Content Delivery Network transfers the static files to servers that are close to the users. Combine Images To CSS A large number of Images on the webpage causes its speed to go down drastically.

Gzip Compression Compression is an easy and useful way for website speed optimization and saving bandwidth. Expires Headers This website speed optimization technique helps to store website details on the computer for faster loading, the next time around.

Minify JavaScript and CSS Minification helps in removing the unnecessary characters from code execution, thus significantly helping in website speed optimization. Optimize Images Having a large number of heavy images on the webpage can really reduce its speed on the site.

Yes, website loading speed can significantly differ between mobile and desktop devices. This discrepancy arises due to several key factors:. Hardware Variance: Mobile devices typically have less processing power and memory than desktop computers.

It can affect how quickly they can render and load web content. Network Constraints: Mobile networks, especially in certain regions, can be less stable and slower than wired broadband connections. It leads to slower data retrieval, impacting mobile loading times.

Responsive Design: Websites often employ responsive design to adapt to different screen sizes. However, this adaptation can introduce additional elements and complexity on mobile, potentially slowing the loading process. Mobile Optimization: Some websites prioritize mobile optimization less than desktop, resulting in less efficient code and resource management for mobile users.

It also affects their SERP rankings since Google uses a Mobile-first indexing algorithm. Browser Differences: Mobile and desktop browsers may have varying rendering capabilities and resource handling, affecting loading times.

Relying on a Single Speed Test Tool: There are many online speed test tools available, and each tool has its methodology, metrics, and limitations. Therefore, using only one tool may not provide a comprehensive or accurate picture of your website's speed.

Instead, you should use multiple speed test tools and compare their results to identify common issues and trends. Focusing on a Single Metric: Measuring website speed using a single metric can be misleading and may not provide an accurate picture of website performance. It is essential to use multiple metrics to measure website speed and identify areas for improvement.

Inconsistent Testing Conditions: Ensure consistent testing conditions across measurements. Changes in network speed, cache status, or devices used can lead to unreliable results. Ignoring Real-world User Experience: Relying solely on lab data can be misleading. Speed test tools provide valuable insights into your website's technical performance.

However, they may not reflect how real users perceive your website's speed. Not Considering Accessibility: Websites not accessible to people with disabilities can affect website performance and user experience. It is essential to ensure the website is accessible to all users, including those with disabilities.

A good website has many factors contributing to its overall performance, including its core web vitals, speed index, image optimization, and more. By optimizing these areas, you can improve your website's speed and overall user experience. Let us understand each of these best practices in detail:.

Core Web Vitals are a set of user-centric metrics introduced by Google to measure the overall performance of web pages. They focus on three key aspects: Largest Contentful Paint LCP , which measures loading performance, First Input Delay FID , which gauges interactivity, and Cumulative Layout Shift CLS , which assesses visual stability.

Now that you understand the Core Web Vitals metrics, let's debug them using Chrome DevTools. Step 1: Open Chrome DevTools and navigate to the "Performance" tab. Click the "Record" button to record a performance profile. It will record all the events on your website, including the Core Web Vitals metrics.

Step 2: Once you have recorded a performance profile, you can analyze it by looking at the waterfall chart. The waterfall chart shows you the load times of all the resources on your website, including the LCP.

You can use the "User Timing" section in the DevTools panel to analyze the FID. This section shows the time the browser takes to respond to user input. You can use the "Layout Shifts" section in the DevTools panel to analyze the CLS.

This section shows you any unexpected changes in the layout of your website as it loads. Step 3: Once you have analyzed the performance profile, you can identify any issues affecting your Core Web Vitals metrics.

For example, if your LCP is slow, you can investigate the resource causing the delay and optimize it for faster loading times. Step 4: After identifying the issues, you can make necessary changes to improve your Core Web Vitals metrics. These changes can include the following. Optimize Server Performance: Ensure your web server responds swiftly to user requests.

Choose a reliable hosting provider with low server response times. Minimize Render-Blocking Resources: Reduce the impact of render-blocking resources like CSS and JavaScript. Use techniques like asynchronous loading and code splitting. Lazy Load Images and Videos: Implement lazy loading to defer the loading of non-critical images and videos until they enter the user's viewport.

It is advised to optimize your website for Interaction to Next Paint INP , which replaces FID in March Focusing on Core Web Vitals enhances the user experience by providing faster loading, smoother interactivity, and visual stability.

Speed Index measures how quickly the contents of a webpage become visually complete. It considers both the time to first render and the visual completeness of the page.

Prioritize Above-the-Fold Content: Load essential content first, especially above-the-fold elements, to ensure users can access meaningful content quickly. Optimize Critical CSS: Critical CSS contains styles necessary for initial rendering.

Extract and apply critical CSS to minimize render-blocking and enhance speed. Reduce Third-Party Scripts: Evaluate and limit third-party scripts, as they can significantly impact loading times. Use them sparingly and asynchronously.

A faster Speed Index results in quicker perceived loading times, directly improving user engagement and SEO. Image optimization involves compressing and delivering images to maintain quality while minimizing file sizes.

Choose the Right Format: Select appropriate image formats JPEG, PNG, WebP based on the type of image. WebP, for instance, provides high quality at smaller sizes. Resize Images: Scale images to the dimensions they will be displayed at.

Oversized images unnecessarily increase load times. Use Compression: Utilize image compression tools to reduce file sizes without compromising quality. It reduces bandwidth consumption. Proper image optimization reduces page load times, leading to improved user experience. Optimized images consume less data, making your site more accessible and usable, especially on mobile devices.

Browser caching involves storing static resources locally in a user's browser so that they don't need to be reloaded whenever they visit your site.

Set Appropriate Cache Headers: Configure cache headers to specify how long resources should be cached. Use long expiration times for static resources. Leverage Browser Caching Plugin: If using a content management system, consider using caching plugins that facilitate effective browser caching setup.

Version Your Assets: Append version numbers to your asset URLs when you update them. It prompts browsers to fetch the latest version. Browser caching significantly reduces server load and speeds up page loading for returning visitors.

It enhances user experience, reduces bounce rates, and positively influences SEO ranking due to improved page speed. Optimizing CSS and JavaScript files involves removing unnecessary characters from code, such as whitespace and comments, to reduce file sizes.

To optimize CSS and JavaScript files, here are some best practices:. Minify Files: Remove unnecessary characters, whitespace, and comments from CSS and JavaScript files to reduce file sizes.

Concatenate Files: Combine multiple CSS or JavaScript files into one to reduce the number of requests. Implement Asynchronous Loading : Use async and defer attributes to load non-essential scripts asynchronously.

Smaller file sizes and reduced render-blocking resources lead to quicker page loads, reducing bounce rates and improving rankings. It provides an overall website speed score and identifies which pages perform optimally. Learn how to measure your CWV report using GSC. While GSC gives you an overall perspective, Quattr delves deeper into website speed optimization.

Quattr improves upon GSC by providing speed index metrics missing from GSC. It provides a comprehensive view of core web vitals and other important speed metrics, helping you understand your website performance holistically. Once you know what pages need improvement, it's time to drill down to the specifics of what's causing the slowdown.

That's where Google PageSpeed Insights and Lighthouse come in. These tools precisely analyze what's causing the lag in website loading times. They provide specific insights, such as code that may slow down your site, unoptimized images, or unnecessary redirects.

These insights allow you to directly address the issues harming your website's speed. Next, you should start fixing the issues based on your findings. Once you have fixed the issues, you should validate these improvements through the Google Search Console.

This can include changing their file formats, enabling lazy loading, and compressing images through lossy or lossless compression.

There are a variety of image optimization plugins you can use for this purpose, such as WP Smush. After you install and activate this plugin, it will automatically resize and compress your images without affecting their quality. It includes features for lossless compression, lazy loading, and even optimizing images in bulk.

Another very effective plugin for WordPress websites is the SiteGround Optimizer plugin. Additionally, the plugin provides an option for using the WebP image format, lazy loading, and other image optimization features that can significantly decrease your media size and improve your loading speed.

The plugin is completely free and easy to use. If you're not using WordPress as your CMS , you might want to try with tinypng. Too many redirects on your website can really hurt loading times. Every time a page redirects somewhere else , it prolongs the HTTP request and response process.

Of course, in some cases redirects may be necessary, such as when you're moving to a new domain. However, eliminating unnecessary redirects on your site can result in significantly lower page loading times. There are a few different ways to reduce redirects in WordPress.

One is to avoid creating unnecessary ones when building internal links and menus. Another is making sure your Top-Level Domain TLD resolves with a maximum of one redirection. If you need help identifying redirects that are incorrectly set up on your site, you can use the Patrick Sexton Redirect mapper tool :.

This will uncover any duplicate redirects. You can also use a tool such as Screaming Frog to identify all the redirects on your site and where they lead to. This should make it easier to identify redirects that aren't serving a purpose.

Then you can delete the ones you don't need via your site's. htaccess file. Caching is one of the most effective ways to speed up your web pages. Caching stores copies of your site's files, minimizing the work needed for the server to generate and serve a web page to a visitor's browser.

Caching your web pages can help with lowering Time to First Byte TTFB , by requiring the server to use fewer resources to load a page. There are various ways to cache your web pages. You can do this at the server level, meaning that your host handles it for you. Another option is to use a caching plugin such as W3 Total Cache , which is a free WordPress plugin that makes caching your web pages quick and easy.

You can also take advantage of WP Rocket , a powerful caching plugin that will boost your loading time and optimize your PageSpeed Insights score and Core Web Vitals in just a few clicks.

Another useful solution for your WordPress website is the free SiteGround Optimizer plugin that offers powerful caching technologies, such as dynamic caching, object caching, file-based caching, and other caching settings. Browser caching is another form of caching you can leverage to improve page loading speeds.

This technique enables the browser to store a variety of information, including stylesheets, images, and JavaScript files, so it doesn't have to reload the entire page every time a user visits it.

Similar to W3 Total Cache, WP Rocket is a powerful caching plugin you can use on your WordPress site. It employs page caching and cache pre-loading to optimize the speed of your pages, and create lightning-fast loading times.

WP Rocket is a premium plugin, with a variety of pricing plans to choose from. Browser caching is also offered by the free SiteGround Optimizer plugin and it's easy to use for both non-technical and experienced site owners alike.

Your site is made up of CSS and JavaScript files. These scripts can load either synchronously or asynchronously. Synchronously means that the files load one at a time, in the order in which they appear on your web page.

With this method, when the browser encounters a script, it will stop loading other elements on the page until that file has been fully loaded first. Conversely, asynchronous loading enables multiple files to load at the same time, which can speed up the page's performance.

Setting this up involves eliminating render-blocking resources. If you're using WordPress, you could either use a combination of the Autoptimize and Async JavaScript plugins to take care of this task easily. You could also go for the most straightforward option and use WP Rocket. The plugin includes three effective features to optimize CSS and Javascript files: Remove unused CSS, Load JavaScript deferred, and Delay JavaScript execution.

You only need to enable the options, and the plugin will take care of the file optimization. Another option is the free SiteGround Optimizer plugin.

It includes many features for optimizing CSS and JavaScript files - CSS and JavaScript combination, deferring the loading of render-blocking JavaScript, and many others. Optimizing the way your files load can help improve page loading speed.

Website Speed Optimization: What is it & How to Improve it for SEO? We have seen a lot of people enable remarketing and advertising in Google Analytics, and yet they don't actually use this function. On the other hand, there are a handful of performance-focused hosting solutions you can use such as SiteGround and Kinsta that provide a powerful platform designed for speed. Get started. Here are a few reasons that will drive you to opt for new website speed optimization techniques. Combine Images To CSS A large number of Images on the webpage causes its speed to go down drastically.
16 Web Performance Optimization Techniques | Apiumhub

Raster substitution is best suited for simple geometric images. Use tools like TinyPNG, Kraken. io, JPEGmini, etc, which reduces the size of the image while quality remains more or less the same. Avoid them whenever possible.

A redirect will generate additional round-trip times and therefore quickly doubles the time that is required to load the initial HTML document before the browser even starts to load other assets.

Adopt Cloud-based Website Monitoring There are significant advantages to offloading your website monitoring to a cloud-based host, for example, cost, scalability, efficiency, etc.

Prefetch and reconnect Domain name prefetching is a good solution to already resolve domain names before a user actually follow a link. Web Font Performance The disadvantages of web fonts, such as Google Fonts, are that they add extra HTTP requests to external resources.

Web fonts are also rendered blocking. Try to prioritize based on browser support, choose only the styles you need, keep character sets down to a minimum, etc. Hotlink protection Hotlink protection refers to restricting HTTP referrers in order to prevent others from embedding your assets on other websites.

Hotlink protection will save you bandwidth by prohibiting other sites from displaying your images. Infrastructure Having a fast web host is equally as important as any website performance optimization you could make, as it is the backbone of your site. Stay away from cheap shared hosting.

Depending upon the platform you are running errors can be quite taxing on your server. Database Optimization And last but not least is database optimization. Whether it is cleaning out old unused tables or creating indexes for faster access there are always things that can be optimized.

If you feel like you need help with WPO, feel free to contact Seocom , they are experts in SEO and web performance optimization techniques! If you need tech help with WPO, contact Apiumhub , we will be happy to help you!

Ekaterina Novoseltseva is an experienced CMO and Board Director. Professor in prestigious Business Schools in Barcelona. Teaching about digital business design. Right now Ekaterina is a CMO at Apiumhub - software development hub based in Barcelona and organiser of Global Software Architecture Summit.

Ekaterina is proud of having done software projects for companies like Tous, Inditex, Mango, Etnia, Adidas and many others. Ekaterina was taking active part in the Apiumhub office opening in Paseo de Gracia and in helping companies like Bitpanda open their tech hubs in Barcelona.

View all posts. May 16, October 7, December 24, This blog has really helped me in transforming my website from slow and unresponsive to speedy and very responsive. Save my name, email, and website in this browser for the next time I comment.

Software Deployment Best Practices. And once you Website Speed Optimization: 6 Best Techniques for Colin. Learn how to speed up your WordPress site with tips that really matter 🚀🚀🚀.

Click To Tweet. WP Super Cache Author s : Automattic Current Version: 1. Go to top. Use a caching plugin Optimize your images Choose a fast WordPress host Use a lightweight WordPress theme Be judicious with the number of plugins you use Consider a CDN if you have global visitors.

By Colin Themeisle Contributor 97 Posts. Posted in: WordPress Tutorials. Share Now! Share Tweet. You can check also: How to Make a WordPress Website: Step-by-Step Guide for Beginners.

How to Create and Start a WordPress Blog in 15 Minutes or Less Step by Step. How to Migrate Drupal to WordPress In 3 Steps. How to Renew Your SSL Certificate in 4 Simple Steps Tutorial. How to Import Amazon Products to WooCommerce in 4 Steps. How to Add Custom JavaScript to WordPress 3 Methods.

How to Increase WordPress Memory Limit: 4 Easy Methods. How to Hide Featured Image in WordPress 4 Easy Methods. Elementor Not Loading? The Complete Personal Blog Guide: How to Start a Personal Blog on WordPress.

com vs WordPress. org: Key Differences and Which One You Should Use. Here Are 18 Good Reasons. How to Start a Beauty Blog and Make Money: Your Step-by-Step Guide. Not only are more people using mobile devices to access the internet — more people are using it as their preferred device type.

According to data from a HubSpot survey of over web traffic analysts in the U. As more users switch to mobile devices as their primary browsing and shopping mediums, speedy mobile sites are essential. A website builder can be a great option for quickly building and customizing a site.

But it can lack the infrastructure and features to help websites with complex issues like slow load times. If you don't have the time, resources, or experience to employ all the optimization strategies in this guide, consider migrating to a CMS.

The right content management system can significantly improve website performance by streamlining content retrieval and offering robust options to modify site operations. Some even come with a built-in CDN.

JavaScript and CSS files are among the largest files on a website. They also count as individual HTTP requests. So five JS files and five CSS files would require a total of 10 HTTP request.

Another way you can reduce the size of your JavaScript and CSS files is minifying them. This technique involves removing any unnecessary code like:. This will reduce file sizes and therefore load times.

You can do this manually or use a minification tool. The longer it takes your domain name server DNS to respond, the longer your time to first byte TTFB and the slower your site loads. Free online tools can determine where your DNS provider ranks compared to other offerings, which in turn helps pinpoint specific performance issues.

Worth noting? In some cases, your hosting provider will also supply DNS services, while in others these two functions are separate. The good news is many CMS platforms provide built-in features or plugins to enable asynchronous loading for CSS and JavaScript elements, which allows them to load simultaneously.

To maximize page loading speed, use the fewest number of fonts possible, and focus on fonts that are optimized for speed. For example, in a study of the top 10 Google Fonts by KeyCDN , Open Sans had the lowest load time at 0.

Last but not least: identify performance-sapping plugins also called add-ons or extensions. Here, the speed rule is simple: Only keep the plugins you need and always deploy the latest, fastest versions.

This is particularly important if you run a WordPress website. For more advanced methods to optimize your WordPress website speed using Google PageSpeed Insights specifically, check out this video by Jack Cao:. To speed up load times for return visitors, you can add expires headers to the.

htaccess file of your site. This type of HTTP header indicates how long until cached copies of site resources expire so the browser knows whether to serve site resources from the cache or request them from the server.

Expires headers are important for two reasons. They let your browser serve up-to-date resources from the cache, which reduces server load and load time — and they prohibit your browser from serving outdated resources to visitors, which could have hurt the user experience.

If your site is on WordPress, check out our guide 2 Ways to Add Expires Headers in WordPress to complete this step. The faster your website loads, displays content, and responds to user input, the lower your bounce rates and the higher your conversions.

Ways to assess your website speed

To ensure fast load times, you should make sure to choose an established and reliable hosting service. In addition, your provider should support the latest versions of programming languages, libraries, and frameworks that you use.

Also, be sure to load them locally or via a CDN. In general, the smaller your files are, the faster your site will load.

A good example of such software would be Gzip. By enabling its compression on your servers, you can reduce the size of HTTP responses, save bandwidth, and further improve the performance of your site. Redirects such as should only be used when absolutely necessary, as each one generates an extra HTTP request.

Because redirects directly translate to longer load times, you should always make sure that your internal links are in the target format. To catch all unnecessary redirects, you can run a site scan which will provide you with a full list of them.

There are plenty of tools you can use for performing a site scan, with Screaming Frog being one of the most common. The practice of reducing the number of redirects is also important for optimizing your crawl budget.

Add-ons and extensions provide many helpful features that make managing your website easier. However, they usually also put additional strain on your server which negatively affects the TTFB parameter.

A performance test can help you check for plugins that are slowing down your website. Long loading times can hinder customer retention, engagement, and satisfaction, resulting in higher bounce rates and loss of potential revenue. If you want to avoid that, identifying and addressing all factors that may impact website speed is crucial.

The 13 website speed optimization techniques we have highlighted in this article can serve as a guide for creating an effective website speed optimization strategy. Getting your load time down to the recommended range of 0.

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Expires Headers This website speed optimization technique helps to store website details on the computer for faster loading, the next time around. Minify JavaScript and CSS Minification helps in removing the unnecessary characters from code execution, thus significantly helping in website speed optimization.

Optimize Images Having a large number of heavy images on the webpage can really reduce its speed on the site. Enable HTTP Keep-Alive Headers Keep alive allows the same TCP connection for HTTP conversation in place of a new one with each new request.

Website speed optimization techniques for Page Caching This is another useful method for website speed optimization. Optimize Plugins and Themes Adding more and more plugins and themes to your site, which you are not using, can slow down the speed of the website.

Remove Pop Up Ads Too many popups on the page can reduce its load speed. Minimize Redirects Many times some pages on the website become redundant but are still getting traffic. Server Response Time Optimization If your website is getting a high amount of traffic, the server response time will automatically go down.

Tags: web page performance optimization website speed and performance optimization website speed optimization techniques. RELATED STORIES.

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This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settings ACCEPT. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website.

We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent.

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This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. To start, you can use a free tool like PageSpeed Insights.

It will assess your Core Web Vitals on mobile by default or desktop and let you know if you passed. Here's an example for Forbes. Your assessment should also include actual experience: access your website from multiple devices and see what the experience feels like.

Is it seamless and speedy, or cumbersome and clunky? The more data you have about how your site performs, the better your ability to identify and implement key fixes. But even if you had unlimited resources and time, we wouldn't recommend this approach. Instead, try to prioritize potential fixes based on what matters most to your visitors.

For example, if your site takes a significant amount of time to start loading, focus your efforts on server-side concerns such as hosting provider problems or DNS issues. This takes priority even if the content on your site also struggles to deliver at speed — because visitors won't stick around to see your content if the page itself takes long to load.

You can also use the recommendations and diagnostics provided by speed testing tools, like PageSpeed Insights, to help prioritize your optimization efforts. For example, when looking at the list below, you would prioritize reducing main-thread work — the time spent parsing, compiling and executing JS — over avoiding large layout shifts.

It can give users faster-loading websites that respond more efficiently to user interactions, which helps your business boost user satisfaction and search engine rankings. As noted above, your hosting provider could be a potential source of speed problems. While several factors could contribute to speed issues, including the geographical location of your provider, their physical infrastructure and the overall bandwidth of their network connection, the type of web hosting your website is using can also impact performance.

When all data required to fully load your site is stored in one place, initial and ongoing load times suffer. This issue will only heighten as internet and data service providers continue to experience dramatic growth in internet traffic worldwide.

Content delivery networks CDNs can help. They use multiple servers to store replications of your content across multiple locations.

When users visit your site, the CDN chooses the server or servers closest to their physical location to optimize content delivery. Image Source. CDNs are becoming increasingly popular. According to the HTTP Archive , the median weight of images on a web page on desktop is over 1, KB!

PNG and. TinyPG is just one example. Instead of using one of the image formats above and running them through an image compression tool, you could use the WebP format.

This format provides superior lossless and lossy compression for images. The problem? More redirects mean more load on the server, which can increase loading time. As your site grows, these HTTP requests start to stack up and eventually create a noticeable delay between user click-throughs and actual page loading.

The good news is that many of the strategies in this guide, like using a CDN and minifying CSS and JS files, can help limit the number of HTTP requests you site makes. Learn more about reducing your website's HTTP requests. The more you can reduce file sizes without compromising quality, the better your website performance.

Reading time There are a number of reasons why your site load time might be lagging. If you are not using these features you can disable this by turning off "Remarketing" and "Advertising Reporting Features" under "Data Collection" in your Google Analytics settings. Whether it is cleaning out old unused tables or creating indexes for faster access there are always things that can be optimized. The ideal website loading time is under 3 seconds; anything beyond that can have severe consequences. If not, then follow the steps again to improve your website speed.
Speed optimization techniques

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